Self-order kiosks have continued to revolutionize the way many businesses operate. It first started with the airline industry, then followed the retails sector and now the hospitality industry is quickly leveraging on the technology to turn around its fortunes.
Since the introduction of the idea of self-ordering kiosks, most restaurants have been able to fulfill the expectation of their customers as well as the growing demand in the industry.
Considering the fact that restaurants have been increasing channels through online ordering, kiosks can be a great asset when it comes to harnessing the omnichannel approach.
Below are five ways a restaurant kiosk can help grow revenue:
(1) Increased upselling capabilities
Most restaurants teach their staff how to upsell customers. But the truth is that not all of them do so in all transactions. Most of them focus on serving customers within the shortest time possible in order to reduce the waiting time. This means they can’t find time to upsell.
Although reducing the wait time is good, failing to take time to upsell customers is losing an opportunity to make extra cash. But with restaurant kiosks, you are able to reduce wait time while at the same time upselling customers.
(2) Shorter queues
Self-order kiosks help in reducing longer queues. They can be used to supplement front office employees during busy hours and even use them as the main way of taking orders and assign your workers other important duties. The faster the services, the more customers are served.
When used in conjunction with a conventional POS, a self-ordering kiosk offers several avenues where customers can move through lines much faster. It is estimated that self-order kiosks can decrease order time by up to 50 percent.
(3) Boosted ticket size
Traditional and even some digital menu boards are limited in terms of space, something that makes it difficult to include everything that a restaurant would want to.
But this is different with kiosks that are able to display all the offerings and even offer space where higher-priced items such as bacon can be featured. With the ability to understand customer behavior, kiosks have the ability to increase a restaurant’s revenue by up to 20 percent.
(4) Order customization
One of the common demands from customers is simple customization. Although front-of-house staff may fail to get time to take customers through a long list of options, a self-order kiosk can show all the available options instantly. Besides, reduced face-to-face interaction eliminates friction between employees and customers.
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(5) Improved customer experience
Improved order accuracy, decreased wait times, shorter queues all go a long way in improving customer experience. A self-ordering kiosk generally eliminates most of the things that often frustrate customers.
For example, most customers hate long queues and delayed orders. But with a self-ordering kiosk, queues are greatly reduced and customers can make orders and get them within the shortest time possible.
There’s no doubt that self-ordering kiosk solutions from trusted providers like GRUBBRR can help restaurants increase revenue in many ways. It’s all about implementing it in a way that will improve customer experiences and increase sales.
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