To monitor the performance of digital assets, companies need a robust monitoring strategy. A real-time monitoring tool helps the IT team understand errors and issues fast. Therefore, tracing and mitigating clients’ problems is possible more quickly than before. Here is exactly where DEM comes into existence.
DEM, or ‘digital experience monitoring,’ is a monitoring system that makes it possible for organizations to understand how their applications flair in real-time. DEM tracks the performance from the end user’s point of view. The process isolates root causes and determines anomalies faster than other systems. Thus, it optimizes digital transactions, usage, and customer satisfaction.
Online experience monitoring strategies are a considerably new process that has benefited thousands of organizations in responding to and fixing user issues. But, just in case you are wondering the reasons behind that, consider reading the article till the end.
(1) Traditional Monitoring Tools are falling short
This might sound like an exaggeration, but it is a reality. Legacy monitoring tools track and monitor specific servers, sites, protocols, etc. But, data today no longer is solely kept in corporate data centers. Instead, they are present in the cloud and, thus, on the worldwide internet. Therefore, it is becoming rather difficult for traditional APM (Application Performance Monitoring) tools to determine the real-time performance of applications.
Because of that, organizations need to hire third-party service providers capable of providing strategies via DEM systems.
Also, another drawback of traditional monitoring tools is their outdated monitoring metrics. Most tools use MTTR, SLA, or other metrics to monitor performance. However, these metrics have little to no connection to measuring customer satisfaction and issues faced by them. And unless a company has satisfied and happy customers and clients, it cannot progress ahead.
(2) Monitoring Strategies that focus on today’s Mobile usage
Digital monitoring strategies understand how the modern world relies on mobile usage. Therefore, organizations need to address the budding use of native mobile apps instead of mobile sites. Stats itself show how only a few users still prefer accessing mobile websites instead of using the apps. Traditional monitoring strategies focus on mobile sites, which is why they are considered inferior to digital monitoring strategies.
What if the mobile application underperforms despite the mobile site running seamlessly? It will result in a sharp decrease in the number of user engagements, also enough to hamper the company’s image.
For mobile platforms, it is necessary to monitor the APIs. It is because these APIs are responsible for delivering content to the mobile app. While traditional monitoring tools do not track it, digital monitoring does. Therefore, with the help of DEM strategies, companies can track and work on all mobile-based programs.
(3) Increase Productivity and Workplace Management
Since the COVID-19 outbreak and the global lockdown, the corporate world has adapted to a hybrid model. To elaborate, employees are no longer based on an office-only work module. As other workplaces have come into existence, it has become crucial for companies to adapt to a digital environment. Companies today are flexible because they connect with their employees through multiple endpoints.
This increased demand for cloud-based solutions has made it problematic for some companies to monitor productivity and manage engagement. Different users will have different WiFi, LAN, and WAN settings or different ISPs, gateways, etc. All these bring in different issues, which are challenging for the employing organization to track and mitigate. That is where DEM strategies come and provide an inside-out complete monitoring solution.
(4) Digital Monitoring Strategies help fight downtime
Outages happen out of the blue and have no fixed reason behind them. It can be due to a human error or even a machine or network failure. But what is fixed is the huge losses companies face because of these downtimes.
Organizations today depend on multiple servers and applications to run flawlessly. Therefore, monitoring website or application downtimes is crucial for organizations to run without issues. With the help of a digital experience monitoring service provider, organizations can proactively track outages 24×7. Expert technicians from the service provider company will provide synthetic coverage to know about the source of the occurrence and fix it as soon as possible.
(5) Monitor multiple protocols
Today, applications use several protocols and do not solely depend on HTTP. Traditional monitoring tools that only monitor HTTP-based protocols leave gaps in the overall system. That is where digital monitoring strategies excel at. Companies providing these services first track which protocols their client companies use. Based on that, they include them in their DEM strategy.
Wrapping Up
Hiring digital experience monitoring services from a trusted and experienced service provider will ensure that their experts track unresponsive applications quickly. They track errors and also user reports whenever they pop up. In this way, they make the best monitoring strategy for organizations.
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